A Loughborough lettings agency has been accused of “obscene” advertising because of the wording used on To Let boards.
Councillor Ted Parton claims one of a number of unusual To Let boards created by Loc8me, a local lettings firm, is risque and should not be seen by children. The sign is aimed at attracting student tenants and says: ‘I Want You Inside Me.’
Raffaele Russo, who runs the company, is quoted by the Loughborough Echo as being the man behind the different boards, which includes another saying:‘Good looking house seeking casual one year relationship (no strings attached).’
The councillor is quoted by the Echo as saying: “The sexual innuendo that this sign conveys maybe seen by the letting agents as funny and a clever way of enticing students to rent such a property. However bearing in mind that this advert is prominently displayed in full view of children and young people under the age of 16, it should be taken down immediately.”
Russo has told the Echo: “I am sorry that he feels that way. If he nips into the office I will take it down. We know it is borderline. We know that not everyone will be entertained by it, but that’s what marketing is.
“Everyone complains about ‘to let’ boards. They are seen as negative. We thought if they were funnier they would be more noticeable and it’s got people looking. If one has caused a bit of jaw response we will take it down.”