Lettings technology platform Goodlord has acquired a new app called acasa.
acasa is a fintech platform which allows tenants to manage household bills and split costs between housemates.
This acquisition forms part of Goodlord’s push to broaden the range of services it offers to letting agents.
The acquisition, which is for an undisclosed sum, will see Goodlord incorporate the tech into its existing offering; the company says it will create new opportunities for agents to engage with tenants and to earn commission from a wider range of tenancy products and move-in services, such as simplified utility switching.
This is the second acquisition led by the Goodlord group in the past 18 months.
In July 2020 it acquired referencing software vendor Vouch in a move which created a new market leader in lettings software. Combined, the businesses are responsible for thousands of clients, processing tens of thousands of tenancies and references each month.
The latest move from Goodlord takes the company a step closer towards what it calls “its goal of offering a market-leading, end-to-end solution for letting agents, as well as improving the experience of tenants moving through the Goodlord or Vouch platforms.”
Tom Mundy, chief operating officer of Goodlord, comments: “We’re delighted to be acquiring acasa and bringing it into the Goodlord ecosystem.
“Our platform offers a modern customer experience to tenants on behalf of agents, and this is a fantastic opportunity to continue adding value to these tenants, making the rental process smoother and more enjoyable. For letting agents, it will make offering additional services - such as utility switching and broadband set-up - even easier, whilst enabling them to benefit from even higher conversion rates and commissions.
“This news represents another step forward in our plan to build the sector’s strongest end-to-end offering; one which saves agents money, time and hassle whilst modernising the rental experience for all.”