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Graham Awards


Zoopla rolls out new enhancements to software service for agents

Alto, the Zoopla-owned cloud-based software for agents, has unveiled what it calls “its next generation of functionality.”

New features include an enhanced reporting system, which will provide up to the minute data about business performance, as well as analysis on under-offer properties. 

The portal says there has also been significant improvements to the software’s email templating system, giving customers full creative control over the look and feel of emails, and enabling them to create templates for everyday email interactions and drive efficiencies. 


Alto has also integrated with SmartSearch, an anti-money laundering check provider while further integrations will be enabled by ongoing investment in Alto’s new API, which can be used by both customers and partners to further improve workflows. 



Andy Marshall, Zoopla’s chief commercial officer, says: “When we launched our Vision earlier this year, we outlined our goal of combining our unique market position and data-led intelligence to put agents firmly in control, as well as a significant investment to improve our offering. 

“From a software perspective, we’ve reached a milestone in this journey with Alto now delivering more value than ever before to our customers. We’re looking forward to building on this strong foundation and delivering even more innovation before the end of the year.”

Alto was acquired by Zoopla in 2016. Zoopla and Alto say they are currently focused on expanding Alto's technology, talent, marketing and sales to enhance the service it can offer to estate and letting agents. 

  • Kristjan Byfield

    Great to hear and great to see the API being developed and opened up

  • icon

    Really pleased to hear this. An excited customer here, looking forward to hear about all the future plans


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