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Graham Awards


TikTok is the latest social media way of letting homes

London lettings agency Kalmar is thought to be the first to use the increasingly-fashionable social media platform TikTok to let and sell properties. 

Kalmar has invested in video marketing and has hired a social media consultant to create content for TikTok as well as more established social media outlets such as Instagram.

Under the username @SouthLondonProperty on TikTok and @Kalmarsltd on Instagram the agency says it’s seeing positive results from its innovative approach to marketing.


The company states that the two most recent videos posted by Kalmar have been viewed almost 1,400 times on Instagram and over 850 times on TikTok in just over a week.

The agency was established back in 1967 by Michael Kalmar before his son Richard joined in 1977. In 2012 Richard’s son, Sebastian Kalmar, joined the business.

The company says no other estate agent is instructed on as many commercial and residential properties in the SE1 area of London. The agency typically handles deals for over £600m of sites, commercial and residential property per annum in the south London marketplace. 

Sebastian Kalmar now says: “We are passionate about reaching our customers in ways that are engaging and represent the high standard of South London properties we have available.

“We are excited about the future having taken on board a social media consultant and believe our investment in video and social content emphasises our commitment to showcase our properties in an authentic and relatable way; illustrating them not only by photos but capturing them from every angle using video and drone footage.”


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