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Graham Awards


PropTech pledge: Agents can onboard a landlord in under 10 minutes

A PropTech firm is pledging its new service allows agents to complete identity checks, upload the necessary documentation to let their properties, and sign terms of business all in under 10 minutes - from a smartphone or laptop anywhere, at any time.

Goodlord says the move to digitise the onboarding process has lagged behind the processes bringing in tenants. This has caused delays for letting agents between winning new instructions and actually being able to list a new property for let. 

Goodlord's research estimates that the majority of new landlord instructions currently require three or more pieces of software to process. It believes this first-to-market product will bring the landlord experience in line with how most agents now handle tenant referencing and applications. 


The first element of Goodlord's product to be released will be digital signing of the agency's Terms of Business. Further releases, to be rolled out in the coming months, will allow landlords to log-in to their agency-branded online portal and complete checks for identity, anti-money laundering and land title, as well as upload key documents, including Energy Performance and Gas Safety Certificates. 

After onboarding, landlords will be able to log in to their portal at any time to view the progress of their properties' tenancies, update documents, and access additional products.


Costas Frangeskou, the PropTech supplier’s director of sales, says: "Landlords are letting agents' primary clients but there has been little improvement to the landlord onboarding experience once an instruction is won. This means that properties have been delayed coming to market, with landlords and letting agents alike missing out on valuable revenue. 

“Simplifying the onboarding process for landlords will improve their experience with a new agency, setting these agencies apart from their competition and enabling them to let properties faster.”


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