A survey over 2,400 tenants has found that 55 per cent would prefer to have their utility bills included within the price of their rent.
What’s more, 44 per cent say they would be more likely to rent a property if bills were included versus a property that didn’t.
In addition 41 per cent claim to find the task of organising and paying their utility bills stressful.
However an analysis of the rental stock available on Zoopla as of late last week found that just 12 per cent of those listed across England offer the draw of bills included within the asking rent.
In the south east of England that figure drops to just nine per cent.
Sam Reynolds, chief executive of Zero Deposit - the firm which commissioned the study - says: “Tenants across the nation are struggling with rental affordability at present and this struggle isn’t refined to asking rents and rental deposits alone.
“Once they have managed to secure a rental home of their own, they are facing a sharp increase in the monthly cost of their utilities as well.
“But it’s not just the cost that can be a daunting prospect, understanding their utility bills and juggling their finances to ensure they are paying the right people at the right time is also a factor.“