Rebrand for 90-office national agency chain

The Northwood franchise, which has more than 90 offices nationwide, has unveiled a new look for its lettings and estate agency offices. 

Managing director Phil Gee says: “I am delighted that the Northwood branding has had a complete overhaul, to produce a slick, modern and eye-catching update. Earlier this year, a working group of franchisees collaborated with the marketing team to develop some exciting ideas for a rebrand. 

“We then commissioned design agency Harrison Carloss to help bring these ideas to life and produce a sophisticated rebrand that is very much an evolution rather than a revolution. 

“After several meetings in person and on Zoom, the rebrand has been launched. To be honest, I have been overwhelmed with the positivity towards the new look. 

“Indigo is now the primary Northwood colour with the secondary colour being cherry burgundy and we also have an additional supporting colour palette including white, gold and teal. We couldn’t be more pleased with the result and the feedback I have had from franchisees has been overwhelmingly positive. 

“Northwood is part of the Belvoir Group, and marketing is an area that is constantly evolving and changing. We believe that this rebrand demonstrates our commitment to moving Northwood forward to the next stage and will help our franchisees to stand out from the competition.”