Up to 30 tenants fighting for each available rental

Up to 30 tenants fighting for each available rental


Todays other news
The data comes from Rightmove's analysis of the market in...
Now the agency wants private landlords to step up to...
Could this be a template for lettings agencies across the...
Licensing can easily cost £1,000 or more per property...
AI is fabulous for admin but won't replace human contact...
For rent sign in front of a blurred house, real estate rental advertisement.

New analysis from Rightmove has revealed Britain’s most competitive rental hotspots during the busiest months of the year for the rental market – July and August.

The portal says the findings highlight how intense competition for rental homes remains across parts of Britain, even as rental supply and demand conditions continue to rebalance compared with the record highs seen in previous years.

Advertisement

While average advertised rents remain at record levels nationally, (current national average rent £1,580 per calendar month), the pace of rent growth has continued to slow, as competition has eased and improving supply gives tenants more choice than during the pandemic-era peak.  

Advertisement

Across Britain, rental properties attracted an average of 11 enquiries each during July and August, typically the busiest months of the year for the rental market.

Advertisement

While this is lower than the 12 enquiries recorded during the same period last year and significantly below the peak of 28 in July and August 2022, it remains above the pre-pandemic average of eight enquiries per property during the summer months.

An enquiry is measured by a prospective tenant phoning or emailing a letting agent to request to view a property to rent. 

Advertisement

Rightmove’s analysis ranked 1,000 locations across Great Britain and ranked them by the number of enquiries each available rental listing received.

Britain’s busiest summer rental hotspots

Advertisement
LocationAreaAverage rent PCMEnquiries per available listing
Birkenhead, Wirral, MerseysideNorth West£87430
Wallasey, Wirral MerseysideNorth West£97530
Carlisle, CumbriaNorth West£91329
GlasgowScotland£1,18128
East Kilbride, GlasgowScotland£1,04927
Prenton, Wirral, MerseysideNorth West£1,08927
Kingswood, BristolSouth West£1,54225
Chorlton Cum Hardy, Manchester, Greater ManchesterNorth West£1,61022
Morecambe, LancashireNorth West£88722
Salisbury, WiltshireSouth West£1,37121

Average rental competition across Great Britain

LocationAverage enquiries per available rental property
Scotland19
North West16
South West12
West Midlands12
Yorkshire and The Humber12
North East11
Great Britain11
Wales11
East of England10
East Midlands9
London9
South East9

Share this article ...

Join the conversation: Login and have your say

Want to comment on this story? Our focus is on providing a platform for you to share your insights and views and we welcome contributions. All comments are screened using specialist software and may be reviewed by our editorial team before publication. Letting Agent Today reserves the right to edit, withhold or delete comments that violate our guidelines, including those that harass, degrade, or intimidate others. Users who post such content may be banned from commenting.
By commenting, you agree to our Commenting Terms of Use.
Subscribe to comments
Notify of
0 Comments
Oldest
Newest Most Voted
Recommended for you
Related Articles
Letting Agent Today logo on a cardboard card held by gloved hand.
Now the agency wants private landlords to step up to...
Miniature house with property tax blocks on wooden surface.
Could this be a template for lettings agencies across the...
Organised filing system with 'Licenses' tab for letting agents.
Licensing can easily cost £1,000 or more per property...
Futuristic robot holding a house model for property management.
AI is fabulous for admin but won't replace human contact...
Landlords are selling up and rents are rising as a...
This is apparent in the prime lettings segment, it's claimed...
The BBC has investigated the agent...
Recommended for you
Latest Features
The data comes from Rightmove's analysis of the market in...
Now the agency wants private landlords to step up to...
Could this be a template for lettings agencies across the...
Sponsored Content

Send to a friend

In order to send this article to a friend you must first login. Click on the button below to login or sign up.

0
Would love your thoughts, please comment.x
()
x