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Property portal traffic takes a dive, says Zoopla

22 May 2009
Written by rosalind renshaw

Traffic to the main UK property portals fell in April, affecting all but Trovit and the free site Globrix.

In figures released by one of the portals, Zoopla, statistics of the latest Nielsen and comScore reports have been averaged.

Zoopla says the resulting figures show that total traffic to the top ten UK property portals was down 8% in April compared with March. Zoopla was among those which lost traffic, although it claims to be in fifth place, above Globrix.

In April, the top ten portals received 8.7m visitors, compared with 9.5m in March.

According to the Zoopla calculations, the top ten were affected as follows:

1. Rightmove (-5.37%)
2. Digital Property Group (-9.67%)
3. Propertyfinder Group (-14.31%)
4. Nestoria (-7.92%)
5. Zoopla.co.uk (-1.76%)
6. Globrix (+4.27%)
7. Trovit Homes (+5.15%)
8. Trinity Mirror Network (-23.69%)
9. Fish4Homes (-7.79%)
10. Home.co.uk (-28.35%)

Alex Chesterman, chief executive of zoopla, said: “The green shoots of growing buyer interest beginning to appear in March seem to have stalled in April.”

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