It’s time to show off your assets in a crowded market
01 March 2018 238 Views
When it comes to growing your business sustainably, maintaining a brand that is eye-catching and identifiable with your audience is vital in an increasingly competitive market.
Presenting your brand in front of your target audience consistently, could increase revenue by up to 23%, according to a report from Lucid Press. Using multiple platforms to position your brand reinforces your value proposition and increases the chances of customers recognising and ultimately connecting with your business.
First impressions are crucial
According to experts, consumers can form a first impression of your brand in as little as 50 milliseconds. That’s why it’s so important to promote an engaging brand that reinforces your core messaging.
When you’re marketing properties, it’s things like how your printed materials look, the way you communicate and the way you operate online that all combine to represent your business to existing and prospective customers.
Does your public appearance reflect how you want to be seen?
Some 64% of consumers cite shared values as the primary reason they have a relationship with a brand, according to research published in the Harvard Business Review. When new customers interact with your business, your brand will be one of the first things they see and engage with. Therefore, you need to make sure that your branding reflects how you want your business to be perceived.
Show what makes you different
We’ve put together five tips which can help you to stand out in an increasingly crowded marketplace:
Be consistent: Make sure you are promoting the same messaging across all platforms to help consumers recognise and engage with your business.
Be relevant: You need to understand the audience you are trying to target. Make it easy for people to connect with your brand and think about how your brand caters to customers’ wants and needs.
Be loud: Promote your brand as much as possible. Use all the platforms available, including websites, advertising, events, content, social and paid media, direct marketing, sponsorships and window displays.
Be bold: Be brave with what you're presenting - make sure your messages, images and colours are different from the norm.
Be original: Don't follow the crowd. Branding is all about showcasing what is different about your business. Your brand is more likely to be remembered if it stands out.
Other ways you can use branding
As well as promoting your business, branding can be used to support advertising for new build developments and capture the interest of the local community.
When it comes to showcasing new builds, the right branding can help you to communicate a lifestyle to your target audience.
Show off your extra ordinary
Improving your brand to increase its effectiveness among your target audience doesn’t have to be a long, drawn out and expensive process. Refreshing your current branding can help to reposition your brand favourably to your target audience, while clearly communicating your value proposition.
This is where Ravensworth can help you – with experienced designers who can refresh your brand and develop engaging marketing materials to help you promote your key messages and stand out from the crowd.
Ravensworth’s complete range of property marketing solutions which cover design, branding, printing and distribution allow you to be unique and showcase what’s best about your business.