Property Management Software: Top tips for busy letting agents
24 November 2021 1340 Views
During the last year, the industry has experienced a rollercoaster of highs and lows as agents experienced rental peaks, stock shortages, changes to legislation and a rental market reform as people sought to look outside of once traditionally high performing target areas. In this article, we reflect on the challenges and opportunities that 2021 has brought us and seek to provide future-proof advice and tools to help your agency to prosper in the new year ahead.
Advancements in property management software and lettings focused PropTech services are now helping agents win more instructions than ever before. Agents are spending significantly less time on tiresome administrative tasks and more time winning instructions, thanks to the use of software that generates faster tenant referencing, ensures exemplary safeguarding of landlords and tenants and features automated processes for payments, maintenance logs and property reports..
How to make your letting agency more efficient
Modern property management CRM software has the ability to speed up and streamline processes and compliance data administration. Harnessing the power of technology means using software like ReziPM, property management software that is specifically designed to help agents manage their portfolios more efficiently.
With sleek dashboards enabling maintenance administration, appointment booking and easy to view compliance reports, agents are able to complete tasks more efficiently using less time and resource. This not only improves workplace productivity, but is also saving agencies money by improving bottom line figures. A welcome change for busy on the go agents who are often needing to be out of office with their clients rather than sat at a desk.
What software do letting agents use?
There’s no denying that the property industry has clung to traditional roots for much longer than other lucrative buyer and seller markets. However, as a direct result of Covid19 which sparked a digital revolution which many forward thinking agents have embraced and reaped the benefits from powering their agency with an all in one integrated sales, lettings and property management solution like Rezi and ReziPM.
Choosing a combined all in one business solution to better run your estate agency no longer means searching for two software providers. It is key that when looking at business processes that minimising the amount of data entry and reducing the need to input data twice to update software is paramount in the ability to be a part of a successful and resource efficient agency. When using two pieces of software it is not always possible to benefit from a full integration. This often results in agents needing to complete duplicate data entry which can lead to an increase in input errors.
At Dezrez, we’ve made sure that our sales and lettings software is fully integrated with our property management solution. This means that information can be directly accessed and updated in both systems automatically, ensuring data accuracy and reducing the admin work that you are required to do.
The best 3 top tips for busy lettings agents
Whether you’re looking to increase quality instructions, improve landlord or property portfolios or build better relationships with your tenants there are a number of tools that you can use to quickly and sustainably edge yourself ahead of the competition.
1: Equip your agency with the latest tech
With more agencies now operating as hybrids or online only lettings solutions, using the best property management software is essential for keeping up with landlord and tenant demand. Encouraging best practice means equipping your team with software that is an integral and powerful part of daily tasks.
This does not mean removing the need for human interaction, but rather enhancing it to deliver an increase in responsive customer service and improved customer care. Advanced property management solutions like ReziPM also offer built-in property management accounting software ensuring that your clients remain fully compliant with all approved client money protection schemes.
A high performance sales and lettings solution like Rezi Premium also enables you to utlise many leading third party PropTech providers from directly within your main dashboard. At Dezrez it is our mission to connect the property world for estate agents. We do this by continuously integrating our Rezi software with leading third party services to help you to deliver the best client journey and actively win more instructions first time.
For more information on our partners and integrations available to access when using Rezi click here.
2: Improve communication and boost your digital marketing
Why is it that some letting agents seem more successful than others? There are many reasons, however we’ve noticed a trend with the most successful agents using CRM software that integrates with third party industry solutions often through an open API like Rezi Premium estate agent software.
Knowing your target market is essential for business strategy and business growth. With the number of people choosing to complete searches for properties growing through online activities, it is key that whether you’re a high street or online only agencies to have a visible online presence. This can easily be done through social media publishing set up through automation channels within your CRM software.
Using Rezi Premium our agents are able to automatically update their social media channels such as Facebook and Instagram whenever a property is sold or a price is changed. Rezi was the first estate agency software to integrate with Zapier to allow agents to create automated Zaps to power connectivity to thousands of marketplace apps and social media platforms used for the advertisement of properties.
3: Create a local culture of opportunity
Reputation building is key to any successful high street or online agency. How you do this as a business may vary depending on size, location and offering. However, when building brand exposure and trust in company culture there are avenues of opportunity that all agencies can capitalise on.
One way to build trust, a reputation amongst prospective tenants and landlords and to stand out from the local competition is to utilise membership groups of your local, target area. A great way to do this is to join local social media groups. With the property industry being the second topic us Brits like to talk about after changes to the weather, you should notice a higher engagement rate when publishing properties and lettings updates in your area with local residents keen to view what’s on offer.
Using post engagement, you should also be able to build rapport with local people, tenants and landlords. This can be great for gaining insight into the current location trend, for example, finding out if landlords are struggling to find tenants in certain areas or if there’s a rental demand with stock shortage that you can assist with. Being first to respond and connect with a prospect will ultimately place you steadfast to win an instruction. This proactive rather than reactive response is vital in an ever growing competitive property market.
How to manage a successful letting agency in 2022
Choosing a CRM provider like Dezrez gives agents access to a combined sales, lettings and property management software solution all under one roof. Using Rezi and ReziPM agents have drastically reduced the time they spend on administration, which has significantly increased job satisfaction amongst employees and resulted in a more streamlined customer service being delivered to their clients.
We know that estate agents are extremely busy and that’s why we ensure that Rezi estate agency software is at the forefront of tech innovation. Through our open API we are consistently integrating with top third party PropTech providers to assist agencies in speeding up daily tasks, ensuring that you receive the best data reporting available, and supplying you with the right tools to better manage customer communication and improve lead generation.