Agency software company Eurolink says there are ’10 easy ways for letting agents to grow their businesses’ - with most of the ideas coming from clients themselves.
The firm’s managing director, Nigel Poole, told this week’s ARLA conference that a roundtable at the company’s HQ - consisting mostly of clients - came up with the list:
1 - Review your cost base;
2 - Appraise your staff;
3 - Sharpen your negotiation techniques;
4 - Review your fees;
5 - Review your business objectives;
6 - Create new revenue streams;
7 - Upskill;
8 - Mine your data;
9 - Talk to your software provider;
10 - Sell yourself.
Poole told ARLA delegates: “We debated a range of opportunities at the fingertips of agents with the right mind-set to take advantage of them. It was a fascinating event, which examined the possible impact of the government’s proposed ban on letting fees and how agents could plug the shortfall, which ranges from £85,000 to over £1m of income per year across our client base.”
He continues: “I was incredibly impressed with agents’ frankness and willingness to admit that there was room for improvement in their business strategies, be that through a review of their cost base or by examining the extent to which they and their teams are operating to the best of their abilities.”