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Graham Awards


Industry supplier Hallmark rebranding as ITTRIA

Hallmark, which has been working with agents and property management firms for over a decade, has formally launched its new name and branding as ITTRIA.

Over 12 years Hallmark generated around £3million in additional commission for its partners - typically property management firms which won the commission in exchange for recommending preferred suppliers.  

ITTRIA, which describes itself as “a one-stop utility, broadband, referencing and insurance solution,” will be offering similar commission arrangements to agents and takes on Hallmark’s existing network of over 300 clients.


The firm's current preferred suppliers are Octopus Energy and Pop Telecom with others being added in the coming months.

As well as providing agents with additional revenue streams, ITTRIA is aiming to save its clients money through a range of free services, including council tax and utilities notification alongside tenant referencing.

The rebranded company estimates that it could add approximately £30,000 a year to the bottom line of an agency with 500 properties under management as well as saving the tenants over £60,000 a year.

Since last year the firm has been owned by PJ Darling, the Canadian entrepreneur who founded industry utilities firm Spark Energy which has a £140m turnover and over 400 staff.

“Whilst Hallmark had a long record of delivering excellent service to its partners, it was time for a review of all of its supplier relationships, a fresh look at its core software and a think about new products and services” says Darling.

“The services we’re offering should be a no-brainer for letting agents. Agents that work with us can add thousands of pounds to their bottom line just by giving their tenant the opportunity to use our preferred suppliers” he adds.


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