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Graham Awards


PropTech firm that laid off 40 early this year now set to take on new staff

Goodlord, the PropTech company which restructured earlier this year and laid off a reported 40 members of staff, is fighting back with a new product and cut-price tenant referencing for letting agents. 

It also says it is taking on new staff as it expands its offer to agents and landlords.

The firm says the new product, Goodlord Go, is aimed at making tenants’ moving admin easier and quicker, and handles council tax and water supply registration, and provides a utilities, broadband and TV comparison and switching facility. 


“It can potentially save tenants hundreds of pounds each year, and can also arrange everything from removals to cleaning and even dog walking” the firm claims.

For agents who choose to use the new move-in product, Goodlord will also be offering tenant referencing for £5 from May 1. 

Founded in 2014, Goodlord says it has over the past three months been focusing on improving the functionality of its technology platform, while building the infrastructure to support additional services. 

“The focus on the product and improving the renting experience will continue as the company looks to take on a number of additional product and engineering staff” says the company.

The firm’s statement also cites one of its customers, Thomas Izod from Kallars Property Agents, saying: “Having considered multiple options for streamlining the tenancy process, reducing costs and increasing revenue, going with Goodlord was the obvious choice. Goodlord allows us to save significant time by streamlining the lettings process, reducing our referencing costs by 70 per cent and we now have the opportunity to make additional revenue via Goodlord Go.”

To date, Goodlord has raised over £10m in funding from investors and has a customer base of over 400 agencies across the UK.

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    It is impossible to complete professional comprehensive tenant references for £5.00. They must make money from letting agents in other ways otherwise this firm could not survive. Perhaps they won’t………


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