The letting and estate agencies which have provided the most consistent levels of high customer service are to be recognised with a special award at next year's ESTAS ceremony.
To mark ten years of partnership with Zoopla and the start of a new decade, The ESTAS is launching The Zoopla Xcellence Award.
Gold, silver and bronze awards will be presented to the lettings and sales agents which have achieved the highest national feedback rankings between 2011 and 2020.
To qualify for the new award's final shortlist, agents must enter the 2020 awards.
"All great businesses have to perform consistently to stay successful – like the best sports teams, they never rest on their laurels," comments Simon Brown, founder of The ESTAS.
"As we head into the next decade with all the opportunities and challenges that it will bring, we’ll pause for a moment and salute those agents who have performed at a consistently high standard."
"The Zoopla Xcellence Award will be the ultimate ESTAS accolade and competition is set to be fierce," says Brown.
Charlie Bryant, Zoopla's chief executive, comments: "After ten years of partnership with The ESTAS, this is a great opportunity to mark our flourishing relationship, and to give agents the chance to be recognised – regardless of their size or location – for going that extra mile."
The ESTAS 2020 – the 17th consecutive annual event - is set to take place on Friday 15 May at London’s Grosvenor House Hotel. It will be attended by over 1,000 agents, property professionals and suppliers and the ceremony will once again be hosted by TV property expert Phil Spencer.
"There is a real opportunity for high street agents right now to show the general public that service really does matter," Spencer adds.
"Traditional agents do an incredible job for their clients and this is a great way to put the spotlight on and champion them."
A national customer service award scheme with winners selected purely on customer feedback, The ESTAS recognises the best agents, mortgage advisors, conveyancers and industry suppliers.
The results are determined by customers who fill out ESTAS surveys after experiencing a property firm's full-service, with approximately 45,000 submitted by consumers each year.