An industry supplier says letting agents should respond supportively to the growing eco-consciousness shown by younger people who are likely to make up a high proportion of private tenants.
According to utility and comparison service Tenant Shop, while renters will always prioritise keeping bills down they are also increasingly aware of the environmental impact of their energy consumption.
It cites research by Your Move showing that 42 per cent of tenants regard the eco-friendliness of a home as key when choosing a rental property - a figure which jumps to 50 per cent in London.
Tenant Shop believes this trend is only going to grow.
"Having access to renewable energy could soon become a top priority for tenants as the population is more aware of green issues and people are increasingly committed to reducing their carbon footprint" says Glenn Seddington, the firm’s managing director.
Therefore he believes it’s important for tenants to have access to affordable energy suppliers and tariffs as keeping their monthly bills down will always be at the forefront of their mind; and he says there are a number of ways letting agents and landlords can do this.
"One of the most effective ways agents and landlords can help tenants to keep energy costs down is by making rental properties as energy efficient as possible. This could include servicing the boiler, providing cavity insulation and installing draught excluders” he says.
"On top of this, tenants would also benefit from expert advice on how to keep a property warm without breaking the bank on heating costs. This kind of holistic service can help to keep tenants happy during the long winter months, increasing the chances of them staying for the long-term."
Seddington adds that: "Energy is likely to be one of the most significant bills tenants pay each month, particularly in the winter. The modern renter has choice and flexibility in most aspects of their life, so there's no reason why energy shouldn't be a part of this."
Seddington explains that tenants will increasingly be look for a balance between affordable bills and being eco-friendly.
"Anything agents and landlords can do to facilitate this through advice, offers and home improvements could be highly valuable in securing long-term, happy renters" he says.