Fit for an agency bootcamp? Upmarket agents put to the test

Upmarket agency brand Fine & Country is to host a three-day bootcamp for lettings and sales agents within the network seeking to grow their businesses.

It starts on October 10 and tuns until October 12 at the Warwickshire Golf & Country Club. It will be led by experienced international speaker, coach, trainer and agent Jon Handford, a director of Fine & Country UK. He’s been awarded the ‘Best Overall Operator’ from 325 Fine & Country offices worldwide.

As the MD of Fine & Country Leamington Spa, Handford is experienced at brand management and knowing how agents can extract the maximum value from a prime market. 

“I have been fortunate to have been working with Fine & Country within the premium sector of the market for over 16 years. The partnership with the brand has been a huge contributing factor to my success within the sector, and I am hoping that this training will help other agents to find their own success within the luxury market” he says. 

“This course will assist agents within the network to maximise the opportunities in their marketplace by using a proven strategy, and the power of the global network and brand.”

He says many of the top agents within the group have attended this training in the past and, as a result, are winning more listings and commanding higher fees.

“In addition to receiving a higher fee per instruction, agents who have attended the training are also securing a minimum upfront marketing contribution of £1,000 + VAT, generating market appraisals, selling properties faster and achieving better prices for their sellers, building world class marketing campaigns for their properties, converting unsellable stock to attractive listings, understanding property values and how to pitch and set the best asking price and creating competition amongst potential buyers” Handford adds.

“Each delegate will also receive a booklet on identifying, articulating, and describing property features in the UK. There will also be a manual with supporting notes of everything discussed.”