Rents Under Pressure in parts of London, admits top agency

Supply has continued to build while demand remained steady, which increased downwards pressure on rents in the first quarter of 2024 says Knight Frank. 

Average rents rose 5.6% in prime central London (PCL) in the year to March. While it compared to an equivalent increase of 16.9% in March 2023, rents are still 34% higher than before the pandemic. 

Meanwhile, in prime outer London (POL), rents are 30% higher than before Covid. Annual growth shrank to 5.1% in March from 15.2% a year earlier.

The agency says growing supply means more landlords are having to accept that asking rents may not be achieved. There hasn’t been double-digit annual growth for six months in London’s prime postcodes.  In some areas, it says it’s seeing rents fall on an annual basis. 

And it says there’s now a marked difference between higher and lower-value rental markets in London. 

Supply has returned more noticeably in upper price brackets. While the number of new lettings listings in PCL and POL was 13% below the five-year average in the first quarter of this year, there was a 40% increase above £1,000 per week.

Tom Bill, head of UK residential research at Knight Frank, says: “If the sales market underperformed expectations in the first quarter, the lettings market offered few surprises. Supply continued to build while demand remained steady, which increased downwards pressure on rents. 

“Landlords have left the sector in recent years due to extra red tape and taxes. The shortage became more acute as owners took advantage of the 14-month stamp duty holiday from July 2020.  Supply has since recovered as more sellers become landlords thanks to a subdued sales market. 

“That said, the Renters Reform Bill currently going through Parliament shows how regulatory uncertainty is lingering. Growing supply means more landlords are having to accept that asking rents may not be achieved. There hasn’t been double-digit annual growth for six months in London’s prime postcodes.  In some areas, we are seeing rents fall on an annual basis.”