Student lettings agency House Hunt has selected Alto as its CRM partner. 

Based in Selly Oak near the University of Birmingham, the agency’s portfolio of more than 1,000 properties specialises in student HMOs.

Approximately 300 properties are currently under management, and it says its previous reliance on spreadsheets, separate systems and knowledge held by individuals created operational risks as the business expanded.

The agency will use Alto to bring emails, contracts, maintenance records, compliance reminders and accounts together within one platform.

A spokesperson says: “We’ve grown quickly, but a lot of our processes were still built around spreadsheets and individual knowledge. That works to a point, but as soon as you scale or people are away, it creates risk for the business.

“All of our information was effectively in different places, or in people’s heads. If two or three people are away, we have a problem. We needed a system where everyone can access everything and work from the same source of truth.”

Onboarding is now underway, with House Hunt planning to implement the system across every department.

The agency expects the platform to support further growth and potential expansion into residential lettings and estate agency sales.