The NFoPP website PropertyLive is the subject of a new local advertising campaign in the midlands.
The ‘superhero’ campaign is on radio station Touch FM, billboards, taxis and bus shelters throughout Coventry and Warwickshire. It is also being run on Twitter, Facebook and Google.
The campaign has been put together by Welsh ‘return on investment’ advertising agency Bravado Media Group, which ran a ‘Don’t rent in this area’ campaign in and around Cardiff aimed at getting prospective tenants to use only ARLA agents.
That campaign is said to have attracted 25,398 visits via Google, Twitter and Facebook between September and January.
The PropertyLive campaign will encourage consumers in the midlands to use only ‘regulated’ agents – members of ARLA and NAEA.
The likely cost of the campaign has not been revealed, but when NFoPP members were asked if they would contribute over and above their subscriptions towards a special ‘fighting fund’ to promote PropertyLive, the answer was in the negative.
A second campaign in a different area to promote PropertyLive is now on the cards.
A spokesman for the PR firm, pr2go, which is handling the press on behalf of Bravado, said there had already been “significant upweight” in traffic to PropertyLive from the Coventry and Warwickshire areas.
The campaign tells consumers that PropertyLive.co.uk is the only property search site that’s regulated, protected and run by a professional body for fully accredited agents, offering those searching for a home assurance that they are engaging with professional and regulated agents, who have all satisfied the high standards that membership demands.
Agents Whitegates, eHB Residential, Knight Frank, Newman and Fine & Country are supporting the ‘superhero’ campaign.
Anita Hornbrook from Whitegates in Coventry said: “We are proud to be supporting the PropertyLive.co.uk campaign in the area. This campaign helps raise consumer awareness toward the benefits of engaging with a regulated agent. They do not need to ‘take a chance’ in a market well renowned for its bad practice.”
Pictured at the launch of the campaign are (from left): Edward Bromwich (eHB), James Morton (Newman), Mark Griffiths (Fine & Country) and Anita Hornbrook (Whitegates).
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