The most creative ways to market a rental property

18 December 2015 6100 Views

We look at a few of the best ways to make your property stand out from the crowd.

In a market with millions of rental homes and a growing number of tenants, standing out from the crowd can be a difficult task for letting agents. They need to make sure they are attracting tenants to maximise returns for landlords and themselves. As more and more people invest in the market, it becomes busier than ever, and more difficult to get properties noticed.

One of the best ways to combat this is to make your marketing more creative. It's easier than ever before to advertise homes to let, thanks to the emergence of online property portals, but the sheer amounts of ads these sites hold makes it harder to stand out. For this reason, using more creative and unique marketing tactics can be a way to give yourself the competitive edge over other letting agents. Good letting software will also help automate many of the processes involved.

We take a look at a few of the best ways to create marketing campaigns with a difference that can help you get more traction in the market.

Social media

Advertising properties isn't always cheap. In fact, getting yourself noticed can be a costly venture, but making use of modern technology can help you really stand out, and without having to spend too much money.

Making good use of your network on Twitter, for example, can help you to expand your reach with listings. Post a picture of the home and some vital details on Twitter to entice customers, and then ask people you know to retweet as often as possible to help give you a reach you couldn't achieve on your own.

In addition, why not also look to lesser used social media platforms? Letting agents in their thousands use Twitter, so why not take a bold step and make the most of Instagram? Here, you can share beautiful images of properties that could really help to entice potential tenants, and with the bonus of a less crowded medium to do it on.

Open house

More of an American phenomenon than a British one, open houses are a fun and interactive way to show your property to as many people as possible in a short amount of time. And chances are, with demand as high as it is, the home will be snapped up extra quick.

The best way to make the most of an open house is to maximise all the plus points of the home. If it has a big kitchen, for example, make that the focal of the tour to wow visitors.

And, of course, it doesn't hurt to borrow another American tradition when it comes to open houses. A few tasty treats laid out for when people arrive can actually create a positive atmosphere, ideal for impressing potential tenants.

Old school

Everyone is online these days, and as mentioned previously, this makes for a very busy marketplace for letting agents to try to exploit. While your online presence in marketing is very important, why not add something a little more unique and advertise the old way as well?

Flyers in local businesses' windows and newspaper ads are far less common than they used to be, and while they will be nowhere near as successful as online marketing messages in the digital age, it's all about exploiting every available avenue to get the edge over your competitors. And, you never know, you might just catch the eye of someone who's on the lookout for a home.

Good letting agent software will also make a real difference to your marketing strategy by automating a lot of the creative and publishing processes. Contact Rentman to find out more.