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'No application fees' claim prompts complaint about agent to ad watchdog

Lancasters Estate Agents on the Isle of Wight has been the subject of a complaint to the Advertising Standards Authority over a claim about application fees.

The ASA says a complainant objected that the claim “no application fees” on Lancasters’ website was misleading, because the complainant understood fees were charged upfront.

A statement from the ASA says: “The advertiser agreed to amend their advertising so that any non-optional fees are clearly stated and to remove the claim ‘no application fee’ if one applies.”

On that basis, the case was classified as ‘informally resolved’ by the ASA, indicating that no further action would be taken.

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