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Online agency targets lettings with new one-stop-shop services

The relatively low profile 99home online agency says it is now the UK’s fifth largest operation in the online sector after acquiring two landlord service companies to expand its offer in the lettings market.

99home has snapped up tenant referencing provider operation LandlordReferencing, and landlord insurance provider RentSafeUK.

The agency says it is now “a one-stop property shop, deals in residential and commercial property sales, lettings, property management, mortgages, and conveyancing will now have access to in-house referencing and insurance too.”


It says landlords can market their properties on Zoopla, OnTheMarket and Rightmove on a no-let, no-fee basis and have all tenants check and insurance done under one roof. 

“With this acquisition, thousands of RentSafeUK and Landlord referencing clients will have access to market their property on 99home’s platform for the tenant-find services which is just £49, compares to a hefty high street agent fee. We are moving towards a collaboration of PropTech, FinTech, InsureTech and BlockChain platform” says Vijay Vashistha, co-founder and chief operating office of 99home. 

Meanwhile the agency’s chief executive, Sachin Gupta, says there will soon be more features added including tenant passport and free credit check. 

Paul Routledge, founder of both RentSafeUK and LandlordReferencing, is retiring.

99home says it’s the UK’s 5th largest hybrid online and high street agent and has been recognised as the ‘Must Trusted Agent of The Year’ by Build magazine.

Earlier this year the north London-based agency, which launched in 2017, boasted during a crowdfunding pitch last year that it hoped to become “one of the biggest estate agents by 2020” with the interim goal of “over 300 locally based agents in the field with one to three per cent of market share in sales and lettings by 2019.”

  • Angus Shield

    It is heartening to see any business succeed and clearly down to vision and determination.
    However I have looked their website and the £49 is a little misleading as it is a one-day only Rightmove premium listing price. £99 for two days and then £499 for 4 days; there is a £0 'Free' option but it does not expand on the service offered.
    Most 'High Street' agents list until let with their fee similar (or cheaper) than the 99Home 4-day fee.
    I am not having a go at 99Home but I feel the editorial is not a fair comparison, even similar to an election manifesto.


    Dear Angus

    It's Listing (Zoopla+RM+OTM) + 1 day Feature listing on RM which is £49.
    Same thing with other packages.

    Many thanks


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