An independent letting agency in the north of England is offering landlords two free cinema tickets when they book a valuation - and so far the initiative has created 40 new enquiries within its first month of operation.
Let Leeds instructed automated valuation service The ValPal Network to create a mix of internal and external campaigns, using targeted Facebook adverts and Google AdWords.
Interested parties were then invited to request a free instant online valuation through ValPal in order to claim their free cinema tickets.
“We saw a huge increase in new enquiries in just the first weeks … and an upsurge of 64 per cent on the same period last year. This is great for business and represents an excellent return on investment” says Let Leeds managing director Luke Gidney.
The agency, which recently completed the acquisition of local competitor Milnes Walker, has also pioneered a ‘Thinking of Selling?’ campaign to its existing database of contacts.
The campaign, which generated 267 enquiries, offered to sell the landlord’s property with the tenant in situ; emails were sent out to the agency’s existing and historic landlords.
“It provided us not only the details of those who were thinking of selling, but a great insight into our customers and an excellent reason to pick up the phone to talk to them about their plans” explains Gidney, whose agency is now 10 years old, employs 18 full-time staff and manages over 750 properties.
Craig Vile, director of The ValPal Network - a product of Angels Media, publisher of Letting Agent Today and Estate Agent Today - comments: “Offering prospective landlords or vendors a small gift or prize can have a hugely beneficial impact on your marketing conversion rates, helping you to take on business at a time when time fresh stock is so valuable.
“Additionally, we once more see the value of mining an existing database for opportunities to sell or let property – something which not enough agents are currently doing.”
The ValPal Network now provides instant online valuation services and a range of additional products to over 800 brands and over 4,000 agency offices across the UK.