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Graham Awards


Staged properties fetch more in lettings and sales markets

Staging a home during the selling process could boost a sale price by up to £47,000; meanwhile lettings asking prices could boom, too.

The claim comes from the director of the Benham and Reeves estate agency, Marc von Grundherr.

He says: “Property staging is becoming incredibly popular within the UK market and it’s something we not only encourage our sellers to do but also our landlords.  It provides the small additional touches that may seem insignificant on their own, but together they really add the wow factor for those viewing a property. In fact, 86 per cent of the rental properties we dress for the market rent within a week and generally secure a higher rental price as a result.


“We’ve found it to be particularly effective in the current London market of late where the stamp duty holiday hasn’t quite had the same impact. While we’re starting to see momentum build now, the capital has generally been much quieter over the last 12 to 18 months and so staging is a real differentiator for landlords and sellers.  

“Over the years staging has helped hundreds of our landlords and sellers get more money and faster conclusions by standing out from the crowd.”

Staging is generally considered to be an American import, but Benham and Reeves says if done correctly, it can boost the price achieved by 10 per cent. That means that the average UK home could sell for £288,026, £23,782 more than the average home - and that’s after the initial cost of staging has been counted.

In London, a well staged home could achieve an average of £573,224 in the current market, £47,330 more than a non staged home, claims the agency.


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