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Graham Awards


New web-based service aims to help small agencies list properties

A new web-based listing management platform for small estate agencies is being launched in the UK, claiming to allow modest firms to manage and enhance websites to compete on the same level as larger competitors.

el-Brokers is available on a free six-month trial, and claims to sync all property listings with client requirements into one database, meaning agents no longer have to search through multiple files and locations on their servers to find the latest version. 

By enabling agents to share a common database and a single version of the truth, they can enhance their collaboration, become more time-efficient, and ultimately offer a better service to customers.


Co-founder Yasmine Soliman says: “Our specialised online tool addresses the startling shortage of low-cost and fit-for-purpose solutions for smaller agencies and brokers who still largely rely on outdated spreadsheets to keep track of listings. 

“All too often realtors miss a certain property or share incomplete or inconsistent information with their clients, risking losing them to a competitor. We want to facilitate better communication between team members to drive agents’ productivity, and as a result, client satisfaction and profitability.”

El-Brokers offers to upload agents’ current database on their behalf, ensuring no disruption to their daily operations; after the six month trial, the service is subject to the agent paying a subscription.


The platforms says that by September it will launch a mobile app to complement the current desktop solution. 

Alongside the standard features, the fully integrated app will enable agents to import clients’ contact details directly from their phone books, add property images from their photo galleries as well as sharing listings reports on the go.


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