OnTheMarket ‘has responded to agent concerns over lettings’

The chief executive of OnTheMarket says recent changes to his portal demonstrate that he has taken on board agents’ calls for improved functionality and services on the lettings side.

Jason Tebb made the claim in a statement announcing that OTM was to expand the scope and scale of its so-called ‘Town Hall’ face to face and virtual meetings with agents in the coming months.

He says: “Originally, I’d only planned to run events with our agents so I could understand what they wanted and where they felt OnTheMarket needed to do things differently. It became clear very early on that it wasn’t only me who found them useful, they did too. 

“The key topics debated and discussed in those initial Town Hall sessions included what agents thought about the TV advert, our previous Market Appraisal Guides and the need for more functionality and services around lettings. 

“As has been evident by our actions over the past few months, the team and I took all of this on board, leading to the launch of our new brand, website and TV advert in December, alongside our commercial partnerships with Sprift and Canopy that were announced earlier last year. All of these announcements were direct results of our Town Halls.” 

To date, the sessions have enabled representatives and business owners from over 1,000 agency brands to share their thoughts with Tebb.

As well as adding an extra set of dates to the virtual Town Hall series, each virtual event due to take place throughout the rest of year will have double the capacity of previous sessions, with each being open to 50 attendees rather than 25. 

An in-person tour hosted by Tebb will take place later this year.

He concludes: “At its heart, this is a listening tour, and I can’t wait to hear what agents have to say. … Now is the time to make bold choices as an industry and these events are the perfect forum for us and our agents to have these conversations.”