A new software integration has produced what its creators claim will be the first data-driven lettings CRM.
Agents that use both Street.co.uk and Spectre - both part of the Street Group - will be able to access ‘property cards’ that automatically appear when an agent adds an applicant to their CRM account.
These cards highlight if the property is on the market, its listing price, how long it’s been listed, and with which agent.
Street has also built an automatic feed into Spectre, which transfers over details allowing users to personalise prospecting campaigns which - Spectre claims - are three times more effective at generating instructions than those with a generic introduction.
Once the integration is set up, landlord and homeowner names will be automatically transferred from Street into Spectre every day - replacing the ‘Dear Homeowner’ blanket greeting and addressing the recipient directly for a more personal introduction.
Agents can access this new two-way integration by connecting both their Spectre and Street accounts through an API token.
Heather Staff, co-founder of Street Group, claims: “No other CRM available today has access to such comprehensive on-market data like Street.co.uk now does, which I’m delighted to say our agents are already reaping the benefits of. And not only that, but the integration also increases the effectiveness of mutual users’ prospecting campaigns by three times through the seamless synchronisation of homeowner names.
“Agents frequently ask their account managers about how best to optimise their account to generate more instructions and increase market share in their local area. And I’m proud to say our newest integration is the perfect solution to this.
“By linking our two industry-leading softwares, this incredibly powerful integration gives agents a simple way of enriching their data and local market knowledge - as well as improving both their prospecting materials and consumer experience for multiple ways to secure new business.”