Rightmove is tomorrow launching a new campaign designed to make potential movers feel better-informed. 

The campaign targets all home-movers, whether buyers and sellers or tenants. 

The portal says it aims to inspire confidence to make their move, helping them to better understand what they can afford, using Rightmove’s tools and services. 

By doing so, the campaign aims to improve the quality and intent of enquiries sent to agents on Rightmove.

The campaign centres on a series of adverts running across TV, Video on Demand and YouTube, supported by wider social and outdoor activity.

The ads depict a distinctive ‘glow’ that appears as people begin to understand what could be within their reach.

The campaign is expected to reach 90% of UK target adults and will debut on TV during shows such as ITV’s new programme The Neighbourhood, Gogglebox on C4 and World Seniors Snooker Championship on Channel 5.

The new line, ‘When you see what’s possible on Rightmove, you can believe it too’, consulates the campaign launched back in 2023.

Rightmove’s chief marketing officer, Matt Bushby, says: “This campaign is about supporting home-movers earlier in their journey, so they approach agents with greater confidence and clarity. 

“By highlighting how our tools help people understand affordability and next steps, we’re helping our partners benefit from better-informed and more motivated enquiries. 

“Reaching the UK’s largest home‑moving audience at scale allows us to deliver meaningful outcomes for agents.”

The new advert can be viewed here: https://youtu.be/LPhOFi2jA4k