Letting industry doyen Valerie Bannister has celebrated 40 years in the industry with a party thrown by her employer, Your Move. Valerie...
Archive
![Your Move emailing agents to urge them to become franchisees](/upload/images/shutterstock_2325312031.jpg)
Your Move – part of LSL, which last year underwent a radical restructuring - is trying to woo existing agents and...
31 May 2024
From: Breaking News
![Rightmove Money-Making Machine set to hike agent fees again](/upload/images/Shutterstock-only%20images/Property%20Market/2_MortgageCalculated.png)
Number one portal Rightmove has upgraded growth expectations in its latest statement to shareholders - and is again growing its average...
13 May 2024
From: Breaking News
![Extraordinary 200 amendments to Renters Reform Bill in Commons today](/upload/images/shutterstock_1059911315.jpg)
There’s a huge number of amendments to the Renters Reform Bill, which has its Third Reading in the House of Commons...
24 April 2024
From: Breaking News
![OnTheMarket expansion continues as it signs large multi-branch agency](/upload/images/Shutterstock-only%20images/Property%20Market/BusinessTeam-400x310.png)
Seymours, one of the largest independent agency networks operating in the South East of England, is to advertise its lettings and sales...
09 April 2024
From: Breaking News
![OnTheMarket hits record high advertising totals](/upload/images/shutterstock_62980678.jpg)
OnTheMarket continues on its path to try to become the number one property portal, with a boast that it has a...
25 March 2024
From: Breaking News
![Agents making special offers to students to clear glut of properties](/upload/images/Shutterstock-only%20images/Rental%20Market/MillenialAgents1-400x310.png)
Letting agents are reported to be making special offers to students in one of the biggest UK university cities. Durham’s student newspaper...
23 February 2024
From: Breaking News
![Watchdog slams GetAgent over misleading website claims](/upload/images/Shutterstock-only%20images/Property%20Market/PropertyNews3-400x310.png)
Controversial website content by the high profile website GetAgent must never appear again, according to the ad industry watchdog. The Advertising Standards...
06 December 2023
From: Breaking News
![Council’s own lettings agency makes pitch to win private landlord clients](/upload/images/Shutterstock-only%20images/Property%20Market/PropertyNews1-400x310.png)
A private lettings agency run by a council is holding open days to woo potential landlord clients. Test Valley Lettings is later...
10 November 2023
From: Breaking News
![Create digital e-Zines and beefed up videos - call to agents](/upload/images/Shutterstock-only%20images/PropTech/PropertyFind1-400x310.png)
A marketing expert is encouraging agents to invest more time and money in digital activities. Richard Combellack, commercial product officer at PropTech...
06 September 2023
From: Breaking News
![Agents welcome Trading Standards “clarity” on lettings terminology](/upload/images/shutterstock_266519690.jpg)
Propertymark has welcomed what it calls the “clarity” given to advertising terminology following the publication of new guidelines from the National...
17 August 2023
From: Breaking News
![Agent Alert - Trading Standards new guidance on To Let wording](/upload/images/Shutterstock-only%20images/Rental%20Market/ToLetBoard-400x310.png)
The National Trading Standards Estate and Lettings Agency Team has issued new guidance on terminology used in property advertising - particularly lettings. The...
16 August 2023
From: Breaking News
![Opinion: What price and salary structure is best for our industry?](/upload/images/shutterstock_2192453705.jpg)
Finances have never been more stretched in the UK, with almost every bill and expense soaring for employees and employers alike,...
18 July 2023
From: Breaking News
![Agency targeting 100 franchisees scores accreditation success](/upload/images/Shutterstock-only%20images/Property%20Market/Franchise-400x310.png)
Small but fast-growing agency Propertynest has been confirmed as a British Franchise Association member. BFA members commit to running an ethical standards-based...
27 June 2023
From: Breaking News
![Rightmove links all stages of letting process on one platform](/upload/images/Shutterstock-only%20images/PropTech/PropTech2-400x310.png)
Rightmove has launched the first rollout phase of products for agents, described as linking the rental journey from advertising and receiving...
24 May 2023
From: Breaking News
![How to write the perfect blog to attract more vendors and landlords](/upload/images/adv-2021/Guides%20%26%20Tips/VP_Blog_May1_400x310.png)
As an estate or letting agent, you may already know that having a strong online presence is crucial for success in...
12 May 2023
From: Marketing & Social Media
![It’s War! New council attack on ‘eyesore’ To Let boards](/upload/images/Shutterstock-only%20images/Rental%20Market/ToLetBoard-400x310.png)
A council is set to renew its war on To Let boards. In summer 2018, Leciester council brought into effect a new...
16 March 2023
From: Breaking News
![Connells brand launching TV campaign on Boxing Day](/upload/images/Shutterstock-only%20images/Rental%20Market/PropertyPlanning-400x310.png)
One of Connells’ high end branch, Hamptons, is releasing a TV advertisement on Boxing Day. The advert, in 30 and 60 second...
19 December 2022
From: Breaking News
![Rightmove woos agents with personalised marketing videos](/upload/images/Logos/RightmoveNewLogo2016-400x310.jpg)
Rightmove has created thousands of personalised videos to help letting agency branches highlight this year’s achievements to prospective landlords. The video can...
08 December 2022
From: Breaking News
![PropTech bid to supercharge social media for agents](/upload/images/Shutterstock-only%20images/PropTech/Software-400x310.png)
A PropTech supplier is claiming that a new link with a Facebook expert will help supercharge the social media experience of...
02 December 2022
From: Breaking News
![PropTech integration helps streamline deposit protection - claim](/upload/images/Shutterstock-only%20images/PropTech/PropTech2-400x310.png)
A new PropTech integration with the Tenancy Deposit Scheme’s API will help streamline deposit protection, it’s claimed. According to Debbie Davies of...
24 November 2022
From: Breaking News
![allAgents removes ‘endorsements’ by national newspapers](/upload/images/Shutterstock-only%20images/Property%20Market/PropertyNews1-400x310.png)
The allAgents review website has removed a claim suggesting it had been ‘endorsed’ by The Times and the Sunday Times newspapers. The...
23 November 2022
From: Breaking News
![Vik Tara, CTO of Technology Blueprint](/upload/images/adv-2021/60-second-interview/TechBlue/Vik-Avatar-400x310.png)
Who are you and what does it say on your business card? I'm Vik Tara and on my business card it says...
22 November 2022
From: 60 Second Interview
![Quirky lettings service will not accept rent in return for property](/upload/images/Shutterstock-only%20images/Property%20Market/CoupleMakingOffer-400x310.png)
A bizarre lettings start-up has launched - and isn’t taking rent in return for property. KindRoom instead offers itself as a platform...
08 November 2022
From: Breaking News
![PropTech boss says more technology equals more leads for agents](/upload/images/Shutterstock-only%20images/PropTech/PropTech1-400x310.png)
A PropTech chief technical officer says the more technology is used by agents, the more they will win leads. Damon Bullimore of...
07 November 2022
From: Breaking News
![Boomin is Bust - liquidators called in](/upload/images/Logos/Boomin-Logo-400x310.jpg)
Boomin, the online property portal founded by the former boss of Purplebricks, has called in liquidators according to a Sky News...
31 October 2022
From: Breaking News
![Banned! Levelling Up adverts fall foul of standards watchdog](/upload/images/Shutterstock-only%20images/Rental%20Market/Banned_400x310.png)
The Advertising Standards Authority has banned advertorial material issued by the government department responsible for rental reform and housing. Two Labour MPs...
12 October 2022
From: Breaking News
![Facebook, Google and lead generation dominate agency roadshow](/upload/images/Logos/Fine%26Country-logo400x310.png)
Fine & Country is preparing to start an eight-stop roadshow in which it will take a deep dive into local property...
05 October 2022
From: Breaking News
![Facebook clampdown on agents advertising - webinar to help](/upload/images/Social%20Media/FacebookAds_400x310.png)
A webinar explaining how agents can navigate through tough new Facebook advertising rules is being held next month. The ValPal Network’s head...
03 October 2022
From: Breaking News
![Watchdog probes advertising for part-rent part-buy homes](/upload/images/Housing%20Market%20%26%20Property%20Images/balgores%201%20-%20Copy.jpg)
The Advertising Standards Authority has stepped in to investigate allegations about advertising for shared ownership homes. In 2021 an advertisement appeared on...
21 September 2022
From: Breaking News
![High end agency reveals new ad campaign and branding](/upload/images/Logos/KnightFrank_NEW(white)2022_400x310.png)
The residential arm of global property consultancy Knight Frank - one of the highest profile lettings services in the UK -...
30 August 2022
From: Breaking News
![Purplebricks reveals cost of lettings error and slams poor marketing](/upload/images/Logos/PurplebricksLogo2020-400x310.jpg)
Purplebricks has given its interpretation of how much its lettings sector compliance crisis has cost the company. Back in December the Daily...
02 August 2022
From: Breaking News
![OnTheMarket drive to get letting agents to pay full fees for tech](/upload/images/Logos/OnTheMarketLogo-New-2022-400x310.jpg)
OnTheMarket is overtly using its teclet lettings PropTech as a means of enticing agents on old discounted rates to pay full...
01 August 2022
From: Breaking News
![Agency’s podcast advertising prompts expansion into radio marketing](/upload/images/Miscellaneous/Podcast1-400x310.jpeg)
Fine & Country has diversified its marketing to include podcasts and radio advertising. Chief marketing officer Emilie Despois says: “We have always...
21 July 2022
From: Breaking News
![Foxtons selects new portal for advertising lettings properties](/upload/images/Logos/OnTheMarketLogo-New-2022-400x310.jpg)
Foxtons is to advertise all of its lettings properties on OnTheMarket with immediate effect. The agency say it already “facilitates” 10 per...
19 July 2022
From: Breaking News
![Belvoir branch amongst raft of agencies kicked out of The Property Ombudsman](/upload/images/Housing%20Market%20%26%20Property%20Images/Property-Newspaper-400x310.jpg)
Six agencies have been excluded from The Property Ombudsman for failing to pay compensation to wronged complainants. One was the Belvoir...
13 July 2022
From: Breaking News
![Council-run lettings agency aims to attract private landlords](/upload/images/Housing%20Market%20%26%20Property%20Images/HousingMarket-5-400x310.jpg)
A council-run private rental sector lettings agency which so far claims to manage 300 properties it launching an advertising campaign to...
06 May 2022
From: Breaking News
![Banned - offensive, irresponsible agency ad must never be repeated](/upload/images/Housing%20Market%20%26%20Property%20Images/PoliceTape-400x310.png)
A lettings agency is in hot water with advertising regulators for using the phrase “What the flock are you looking at?”...
27 April 2022
From: Breaking News
![Letting agent abused by activist in eviction demo](/upload/images/Housing%20Market%20%26%20Property%20Images/Property-MagnifyingGlass--1-400x310.jpg)
The mainstream media today is reporting that a group of anti-landlord/anti-agent activists called an agent a “w*****” at a protest. This apparently prompted...
22 April 2022
From: Breaking News
![New Listings Requirements - lettings supremo welcomes compulsory changes](/upload/images/Rental%20Market/BTL-CardboardHouses-400x310.jpg)
Theresa Wallace, the chair of The Lettings Industry Council, has given her backing to compulsory changes to rental property listings introduced...
22 February 2022
From: Breaking News
![Airbnb lettings ‘racket’ condemned by prominent newspaper](/upload/images/Logos/Airbnb-Alt-400x310.jpg)
One of the country’s best-read and respected regional newspapers has accused Airbnb of a ‘racket’ by advertising homes on its short-let...
25 January 2022
From: Breaking News
![Agency doubles in size after 12 months of frenzied market](/upload/images/Housing%20Market%20%26%20Property%20Images/HousingMarket-1-400x310.jpg)
A successful lettings and sales agency in Birmingham has doubled in size in its first year of business. Davidson Estates, which has...
10 January 2022
From: Breaking News
![Are short lets more dog-friendly than buy to lets](/upload/images/Pets/DogInHome(1)-400x310-min.jpeg)
The trade body representing Airbnb and other short let providers and sector suppliers says the short let industry is best placed...
17 December 2021
From: Breaking News
![Parliament to discuss Sex For Rent scandal today](/upload/images/Politics%20(MPs%2C%20party%20logos%2C%20etc)/HousesofParliament-3-400x310.jpg)
The House of Lords will today discuss the apparently-growing Sex for Rent scandal. Campaigners say a search on websites such as Craigslist...
22 November 2021
From: Breaking News
![Scam using Facebook Marketplace sees tenants lose thousands](/upload/images/Rental%20Market/PayingBills-400x310.jpg)
A scam in one city has reportedly seen scores of individuals robbed of thousands of pounds as short lets have been...
18 November 2021
From: Breaking News
![Virtual Tours should become GDPR-compliant says PropTech firm](/upload/images/PropTech%20%26%20Online/trad-agents-online400x310.png)
A PropTech company says virtual tours should now be made to abide by GDPR regulations to increase privacy for landlords and...
01 October 2021
From: Breaking News
![Barking mad? BTR developers are luring private tenants with pet friendly homes](/upload/images/Pets/DogInHome(1)-400x310-min.jpeg)
Build to rent providers are taking the lead against private rental sector homes by advertising developments as pet-friendly. Research by furnishings provider...
20 September 2021
From: Breaking News
![Clampdown on boards after code of conduct ‘ignored’ by agents](/upload/images/Housing%20Market%20%26%20Property%20Images/UK-boards-400x310.png)
A local authority in Essex is cracking down on what it claims to be the increase of illegally positioned estate agent...
24 August 2021
From: Breaking News
![Watchdog intervenes over agent’s letting fees](/img/default/lat.png)
Westcountry agency Stags has been the subject of a low level complaint to the Advertising Standards Authority. The complaint concerned fees not...
30 June 2021
From: Breaking News
![Discrimination against tenants on benefits is fault of government - new report](/img/default/lat.png)
A leading trade body says the rental sector must not discriminate against tenants on benefits - and has told government it...
25 June 2021
From: Breaking News
!['No DSS' - apology by lettings agency after advertisement blunder](/img/default/lat.png)
A lettings agency which markets private rental properties and units operated by a housing association has apologised for its ‘No DSS’...
27 May 2021
From: Breaking News
![Letting agent tells of “heartbreaking” need for affordable homes](/img/default/lat.png)
A letting agent in Cornwall has told local TV how she finds herself in ”heartbreaking” situations because of the lack of...
27 April 2021
From: Breaking News
![Rental platform claims 150 London agents have signed up](/img/default/lat.png)
A new rentals platform claims to have signed up 150 London agencies prior to launch this spring. Findingaplace says it has signed up...
25 March 2021
From: Breaking News
![See It Here - Rightmove reveals its new TV advert aimed at renters](/img/default/lat.png)
Rightmove has revealed its new TV advertisement, which it claims will reach 59 per cent of the UK during its campaign...
24 March 2021
From: Breaking News
![Pioneering clampdown on short lets gathers pace](/img/default/lat.png)
Scotland’s official clampdown on short lets is gathering pace with the country’s housing minister advocating a licensing regime and so-called ‘control...
05 February 2021
From: Breaking News
![Letting agents should be proud of their role, urges industry supplier](/img/default/lat.png)
Letting agents should stand proud of their record helping both landlords and tenants, especially in these more difficult times. That’s the view...
14 January 2021
From: Breaking News
![How can we improve property matchmaking beyond the online portals?](/img/default/lat.png)
Over the last 20 years, the growth of online property portals – including Zoopla, Rightmove and PrimeLocation – has transformed the...
11 January 2021
From: Proptech & Innovation
![Angry calls for ‘exempt rental accommodation’ to face regulation](/img/default/lat.png)
There are growing calls for so-called ‘exempt accommodation’ to face the same controls that are exerted over the rest of the...
21 December 2020
From: Breaking News
![Council engages in ‘secret’ licensing consultation exercise](/img/default/lat.png)
A London council has been found to have operated an unpublicised consultation exercise for a licensing proposal - and is now...
24 November 2020
From: Breaking News
![Online lettings agency with subscription service wins £1.3m funding](/img/default/lat.png)
PropTech platform MakeUrMove, which launched back in 2008 as the first online lettings agency, has secured a £1.3m funding package from...
17 November 2020
From: Breaking News
![Five top tips for lead generation](/img/default/lat.png)
Generating leads is a crucial and age-old part of estate agency. Before the internet, lead generation was just as important to...
28 October 2020
From: Marketing & Social Media
![Agents may be banned from advertising properties with poor EPCs](/img/default/lat.png)
A new proposal from the government says agents and portals will be banned from advertising rental properties with non-compliant Energy Performance...
01 October 2020
From: Breaking News
![Online rental platforms should do more to stop criminal scams - call](/img/default/lat.png)
A new report demands that online rental platforms and portals allowing direct advertising by clients do more to deter fake landlords...
04 September 2020
From: Breaking News
![Agents Beware: Hackers list fake flats on portals with agency branding](/img/default/lat.png)
A series of fake scams allegedly advertising apartments to rent have appeared on Zoopla and other property websites. The Edinburgh Live news...
13 August 2020
From: Breaking News
![Reminder to agents to review advertising following No DSS ruling](/img/default/lat.png)
A property litigation expert is warning letting agents and landlords about far-reaching consequences of the recent ruling which declared a blanket...
06 August 2020
From: Breaking News
![Online agency’s refund for customers after portals problem](/img/default/lat.png)
Online lettings agency Upad is offering to refund users whose rental listings did not appear on Zoopla and PrimeLocation as they...
05 August 2020
From: Breaking News
![Online service denies claim it helps agents avoid portal fees](/img/default/lat.png)
An online agency has denied a claim that it is allowing High Street agents to use its platform to avoid paying...
22 May 2020
From: Breaking News
![Big surge in complaints about letting agents taken up by Ombudsman](/img/default/lat.png)
There’s been a substantial 20 per cent rise in formal complaints about agents taken up by The Property Ombudsman. The figures refer...
11 May 2020
From: Breaking News
![Short lets exposed by BBC News as flouting lockdown regulations](/img/default/lat.png)
A BBC News investigation has exposed some Airbnb and other short let platform users as flouting lockdown regulations. The probe has found...
07 April 2020
From: Breaking News
![Conquering Corona - portal offer, rental study, mental health help](/img/default/lat.png)
Hello and welcome to the latest edition of Conquering Corona, our daily update helping the industry cope with the current crisis. If...
31 March 2020
From: Breaking News
![More guidance and advice to the agency industry - Conquering Corona](/img/default/lat.png)
We'd hoped it was good news but in fact it's just good-news-yet-to-come. The Savills office in Wuhan, the epicentre of the Coronavirus crisis in...
26 March 2020
From: Breaking News
![Council says 11,000 homes in its patch are on short-let sites](/img/default/lat.png)
The leaseholder of a council property in central London has been found guilty of advertising it on Airbnb and the Booking.com...
02 March 2020
From: Breaking News
![Five-branch firm is latest customer for online agency platform](/img/default/lat.png)
A five branch lettings and sales firm is the latest agency to sign up to love2move, a PropTech platform that allows...
17 February 2020
From: Breaking News
![Short lets firm that had advertisement banned changes its name](/img/default/lat.png)
A London company that has previously had an ad banned by the Advertising Standards Authority has announced a change of name. The...
23 January 2020
From: Breaking News
![Rental guarantee claim amended after watchdog intervenes](/img/default/lat.png)
A developer offering a rent guarantee on its homes has amended its advertisement wording after an intervention by the Advertising Standards...
09 December 2019
From: Breaking News
![Deposit Alternative Wars: flatfair wins advert dispute with rival company](/img/default/lat.png)
The Advertising Standards Authority has ruled in favour of deposit alternative scheme flatfair in a dispute which began with a complaint...
04 December 2019
From: Breaking News
![Airbnb short lets firm tries to woo landlords away from buy to let](/img/default/lat.png)
A short lets firm that describes itself as an “Airbnb management service” is launching an advertising campaign to woo landlords away...
29 November 2019
From: Breaking News
![Property firm and landlord fined £22,000 for issuing ‘sham licences’](/img/default/lat.png)
A rogue landlord and the property company he ran have been fined £22,000 for dishing out ‘sham licences’ to tenants in...
20 November 2019
From: Breaking News
![Advertising curbs for Airbnb-style short lets welcomed by Labour](/img/default/lat.png)
Labour is backing new guidelines which ban adverts which can be interpreted as encouraging landlords and home owners to flout restrictions...
19 September 2019
From: Breaking News
![Off-market portal links up with high end London lettings agency](/img/default/lat.png)
Cobbletons - a portal dedicated to advertising only prime off-market properties - has teamed up with the lettings division of high...
03 September 2019
From: Breaking News
![UK private rental sector now bigger than many national GDP figures](/img/default/lat.png)
Anyone underestimating the size of the UK’s growing private rental sector ought to think again - new research shows its value...
20 August 2019
From: Breaking News
![What a performance! Edinburgh artists suffer because of rental rules](/img/default/lat.png)
A lettings group says the high-profile struggle performers at the Edinburgh Fringe now face to find affordable short-term accommodation was entirely...
08 August 2019
From: Breaking News
![Council bans new home buyers short-letting on Airbnb and the like](/img/default/lat.png)
A local authority in Manchester is pioneering a ban to prevent buyers of homes at a new development from selling them to private...
05 August 2019
From: Breaking News
![The pain points of the UK real estate market, and how Zillios revolutionises the marketplace](/img/default/lat.png)
Zillios looking to become the leading portal for international property listings, appealing to property owners, estate agents, and property hunters alike....
02 August 2019
From: Sponsored Content
![Ad claimed flat was a minute from London Bridge when it was 10 minutes](/img/default/lat.png)
The Advertising Standards Authority has stepped in following a complaint about an advertisement which claimed a flat was just a one...
24 July 2019
From: Breaking News
![Give All Your £ to Google](/img/default/lat.png)
In the last ten years Google's revenue, largely from pay per click ads (Adwords), has grown by 527% (Source: Statista). In...
03 July 2019
From: Sponsored Content
![Advertising watchdog steps in over online agency’s charge claim](/img/default/lat.png)
The Advertising Standards Authority has stepped in following a complaint about the online lettings agency Upad. The agency had a reference ion...
12 June 2019
From: Breaking News
![“Disgusting” - short lets management firm slammed by campaign group](/img/default/lat.png)
A statement issued by short lets management firm Hostmaker about its controversial advertising campaign has been branded “disgusting” by a campaign...
07 June 2019
From: Breaking News
![Online lettings agency operating for 12 years opens High Street office](/img/default/lat.png)
An online lettings agency that has been operating for 12 years has now opened a High Street office. Nantwich-based LetLord, founded in...
29 May 2019
From: Breaking News
![Ban these short let adverts! - trade body and Labour unite in plea](/img/default/lat.png)
The Mayor of London is under pressure to pull advertisements calling on landlords to stop providing homes for Londoners and move...
23 May 2019
From: Breaking News
![Foxtons denies bait-and-switch after tenant couple rent “dud” flat](/img/default/lat.png)
A national newspaper story suggests that a couple seeking an apartment to rent in Brixton were signed up to the wrong...
23 April 2019
From: Breaking News
![Watchdog tells agency to update photographs on Rightmove](/img/default/lat.png)
Lettings agency Northwood has been told by the Advertising Standards Authority to ensure that photographs of a specific property are updated...
03 April 2019
From: Breaking News
![‘Cleavage' leaflet withdrawn by agent after complaint to watchdog](/img/default/lat.png)
A lettings agency has withdrawn a leaflet which featured a woman’s cleavage; the leaflet had been the subject of a complaint...
20 March 2019
From: Breaking News
![Thumbs up for Zoopla's 'No DSS' listings ban](/img/default/lat.png)
The Residential Landlords Association has given its backing to Zoopla’s ban on agents and landlords advertising properties to rent as ‘No...
18 March 2019
From: Breaking News
![Agency hits the TV screen to explain its guaranteed rent scheme](/img/default/lat.png)
Northwood, which is part of the Belvoir group, is launching a new TV advertising campaign to highlight its Guaranteed Rent Scheme. “We...
25 February 2019
From: Breaking News
![Massive £30,000 fine for rogue London letting agent](/img/default/lat.png)
A lettings agency and its director have been fined a total of £30,000 for failing to licence HMOs and giving sham...
13 February 2019
From: Breaking News
![Lee Dahill, Director of Sales for the Today publications and The ValPal Network](/img/default/lat.png)
Who are you? I’m the Director of Sales for both the well-known industry leading Today publications and The ValPal Network. Leading publications: Estate...
12 February 2019
From: 60 Second Interview
![Belvoir’s new TV-on-demand adverts plan to raise brand awareness](/img/default/lat.png)
Belvoir is launching a new TV advertising campaign on the ITV Hub, which is the ITV on-demand service. The ad, which features...
05 February 2019
From: Breaking News
!['No application fees' claim prompts complaint about agent to ad watchdog](/img/default/lat.png)
Lancasters Estate Agents on the Isle of Wight has been the subject of a complaint to the Advertising Standards Authority over...